About Course
Course Overview
Master the complete digital marketing ecosystem through hands-on, industry-focused training. This comprehensive 4-month program combines organic and paid marketing strategies across all major platforms, enhanced with cutting-edge AI tools and techniques. Learn to drive measurable business growth through data-driven campaigns, audience targeting, and conversion optimization.
Program Structure
- Duration: 4 Months (16 Weeks)
- Session Schedule: 2 sessions per week
- Session Duration: 2 hours each
- Total Sessions: 32 sessions
- Delivery Mode: Live classes (On-campus & Online)
What You’ll Master
Core Competencies
✓ Multi-platform digital marketing strategies (Facebook, Google, Instagram, YouTube, LinkedIn)
✓ Advanced SEO techniques and website optimization
✓ Paid advertising campaign management and optimization
✓ Email marketing automation and lead nurturing
✓ Analytics, tracking, and performance measurement
✓ AI-powered content creation and campaign optimization
✓ Freelancing platforms and client acquisition strategies
✓ Professional branding and communication skills
Key Features
🎓 Professional Certificate from Aminul Academy upon completion
💼 Career-Ready Skills aligned with industry demands
🚀 Freelancing Launchpad with Fiverr, Upwork, and Freelancer training
🎯 Real-World Projects to build your portfolio
💬 Self-Branding & Client Communication masterclasses
🤖 AI Integration throughout the curriculum
What Will You Learn?
- Core Competencies
- ✓ Multi-platform digital marketing strategies (Facebook, Google, Instagram, YouTube, LinkedIn)
- ✓ Advanced SEO techniques and website optimization
- ✓ Paid advertising campaign management and optimization
- ✓ Email marketing automation and lead nurturing
- ✓ Analytics, tracking, and performance measurement
- ✓ AI-powered content creation and campaign optimization
- ✓ Freelancing platforms and client acquisition strategies
- ✓ Professional branding and communication skills
Course Content
Session 1: Introduction to Digital Marketing
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What is Digital Marketing?
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Evolution and importance of digital marketing
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Overview of digital marketing channels
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Role of AI in modern digital marketing
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Career paths and opportunities in digital marketing
Session 2: Facebook Business Page Setup
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Understanding Facebook’s business ecosystem
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Types of Facebook Pages for different business needs
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Step-by-step Facebook Page creation
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Page optimization for maximum discoverability
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Facebook Page Insights introduction
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AI tools for content optimization (Meta AI, Canva Magic Write)
Session 3: Facebook Ads Foundation
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Post vs. Ads: Understanding the difference
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Facebook Ads prerequisites and setup requirements
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Business Manager and Ad Account configuration
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Facebook’s ad structure hierarchy (Campaign > Ad Set > Ad)
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Facebook Ads objectives and use cases
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Introduction to AI tools for ad testing and automation
Session 4: Campaign Creation & Targeting
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Defining your ideal customer avatar
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Deep dive into audience targeting:
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Ad placement strategies across Facebook platforms
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Budget planning and allocation strategies
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Bidding strategies and optimization techniques
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Hands-on: Creating your first ad campaign
Session 5: Ad Creative Development
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Image sourcing and selection best practices
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Facebook Ads copywriting formulas
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Video ad creation basics
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Creating compelling ad campaigns
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AI creative generation tools (AdCreative.ai)
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A/B testing strategies for ads
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Hands-on: Designing complete ad sets
Session 6: Facebook Pixel & Conversion Tracking
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Understanding Facebook Pixel and its importance
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Creating and installing Facebook Pixel
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Setting up Pixel on WordPress and other platforms
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Configuring standard and custom Pixel events
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Understanding event tracking and attribution
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Basic troubleshooting and verification
Session 7: Conversion API & Google Tag Manager
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Introduction to web tracking ecosystem
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Browser-side vs. server-side tracking
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Limitations of Pixel-only tracking
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Conversion API (CAPI) vs Facebook Pixel
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Setting up Conversion API for enhanced tracking
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Google Tag Manager (GTM) fundamentals:
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Firing standard events (Lead, ViewContent, AddToCart, Purchase)
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Using AI for event mapping and tracking strategy
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AI-assisted GTM debugging with ChatGPT
Session 8: Facebook Retargeting Mastery
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Remarketing strategy and customer journey mapping
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Creating Custom Audiences:
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Building Lookalike Audiences for scale
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Retargeting campaign structures
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Evaluating and optimizing ad performance
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Social media analytics and reporting
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Predictive audience segmentation using AI
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Hands-on: Building a complete retargeting funnel
Session 9: Introduction to Search Engine Optimization
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What is SEO and how search engines work
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Importance of SEO for business growth
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Types of SEO: On-page, Off-page, Technical
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Understanding Google algorithms and ranking factors
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Search intent and user behavior
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AI in SEO analysis (SurferSEO, Clearscope, Frase)
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SEO vs. SEM comparison
Session 10: Keyword Research & Strategy
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What are keywords and why they matter
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Types of keywords:
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Free keyword research methods:
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Paid keyword research tools (Ahrefs, SEMrush, Ubersuggest)
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Keyword difficulty and search volume analysis
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AI tools for keyword clustering (WriterZen, ChatGPT)
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Creating a keyword strategy for your niche
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Hands-on: Building a keyword map
Session 11: Website Fundamentals
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Understanding domains and best practices
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Choosing the right hosting provider
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Domain purchasing procedure
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Introduction to CMS platforms
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WordPress installation and setup
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WordPress dashboard navigation
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Basic WordPress customization
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AI Website Builders overview (Wix ADI, Zyro AI)
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Hands-on: Setting up a WordPress website
Session 12: Content Strategy & Planning
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Content planning framework
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Creating content calendars from keyword research
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What makes quality content?
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SEO-friendly vs. user-friendly content
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Content writing best practices
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Content formats and media types
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AI copywriting tools (Copy.ai, Jasper, Scalenut)
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Using ChatGPT for content ideation and outlines
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Hands-on: Creating a content plan
Session 13: On-Page SEO – Part 1
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Complete on-page SEO checklist
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Title tag optimization
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Meta description best practices
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Header tags (H1, H2, H3) structure
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URL structure optimization
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Image optimization (alt text, file names, compression)
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Internal linking strategies
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Yoast SEO and Rank Math plugin setup
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AI-based content optimization tools
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Content scoring and improvement
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Hands-on: Optimizing a blog post
Session 14: On-Page SEO – Part 2
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Google Search Console setup and configuration
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Submitting sitemap and URL inspection
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Google Analytics 4 (GA4) setup and overview
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Understanding key metrics and reports
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Google Tag Manager advanced setup
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Common SEO errors and fixes:
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Using AI audit tools (Screaming Frog, SEMrush)
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Hands-on: Conducting a technical SEO audit
Session 15: Off-Page SEO – Part 1
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Understanding backlinks and domain authority
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Link building strategy fundamentals
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Anchor text planning and diversity
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White hat vs. black hat link building
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Types of backlinks:
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AI tools for link opportunity analysis
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Hands-on: Creating a link building plan
Session 16: Off-Page SEO – Part 2
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Advanced link building techniques:
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Competitor backlink analysis
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Using Ahrefs and SEMrush for link research
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AI for backlink analysis and tracking
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Link disavow process
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Hands-on: Guest post outreach campaign
Session 17: Local SEO Mastery
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What is Local SEO and why it matters
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NAP (Name, Address, Phone) consistency
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Google My Business (GMB) setup and optimization
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GMB posts and updates strategy
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Local citations and directory listings
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Local SEO ranking factors
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Google Maps optimization
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Reviews and reputation management
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Local insights using AI tools (BrightLocal, ChatGPT)
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Hands-on: Setting up and optimizing GMB
Session 18: YouTube Marketing Foundations
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Why YouTube for business and personal branding
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Understanding niches and selecting profitable topics
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YouTube content ideation and planning
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Content types that perform well on YouTube
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YouTube channel setup and branding
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Channel graphics design best practices
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Understanding YouTube algorithm
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AI for video ideas and scripting (ChatGPT, Jasper)
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Hands-on: Creating a YouTube channel strategy
Session 19: YouTube Channel Optimization
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Channel-level optimization techniques
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YouTube SEO fundamentals
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Video optimization on-page:
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Video optimization off-page:
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YouTube Analytics deep dive
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Monetization opportunities and requirements
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AI analytics tools (TubeBuddy, VidIQ)
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Hands-on: Optimizing a YouTube video
Session 20: Instagram Marketing Mastery
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Instagram for business overview
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Niche selection for Instagram
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Creating a powerful business profile
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Instagram content strategy and planning
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Content types: Feed posts, Stories, Reels, IGTV
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Instagram marketing basics:
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Instagram tools and features
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Instagram Ads and sponsored content
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AI tools for hashtags, captions, visual creation
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Hands-on: Building an Instagram content calendar
Session 21: LinkedIn Marketing Professional
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Welcome to LinkedIn for business
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Creating and optimizing LinkedIn profile
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Profile optimization best practices:
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Adding website and social links
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LinkedIn content strategy:
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LinkedIn Company Page creation and management
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Publishing content on Company Pages
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LinkedIn Marketing Dashboard overview
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Introduction to LinkedIn Ads
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AI tools for post scheduling and content suggestions
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Hands-on: Optimizing LinkedIn presence
Session 22: Pinterest Marketing
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Pinterest for business overview
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Understanding Pinterest’s visual search engine
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Creating a business account
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Pin creation best practices:
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Board creation and organization
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Pinterest SEO strategies
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Pinterest Analytics
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AI tools for Pinterest planning
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Hands-on: Creating optimized Pins
Session 23: WordPress Fundamentals & Theme Setup
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Deep dive into WordPress CMS platform
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Advanced domain and hosting setup
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WordPress installation variations (cPanel, local, cloud)
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WordPress dashboard complete navigation
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Essential WordPress terminology and concepts
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WordPress security basics
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Choosing the right WordPress theme for your purpose
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Theme installation and activation methods
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Theme Customizer tools and settings
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Header, footer, and sidebar customization
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Responsive design principles
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Color schemes and typography selection
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Hands-on: Setting up a WordPress site with theme
Session 24: Page Builders & Content Creation
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Understanding Pages vs. Posts
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Creating and editing pages and posts
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Introduction to Elementor page builder:
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Media library management
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Image optimization for web performance
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Content formatting best practices
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Creating custom page layouts
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Mobile responsiveness with Elementor
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Hands-on: Building pages with Elementor
Session 25: Essential WordPress Plugins
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Plugin installation and management best practices
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Essential plugins category by category:
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Plugin conflicts and troubleshooting
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Hands-on: Installing and configuring essential plugins
Session 26: Email Marketing & Outreach
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Email marketing fundamentals and importance
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Email service providers overview (Mailchimp, ConvertKit, etc.)
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Building email lists ethically
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Lead magnet creation strategies
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Email sequence writing:
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Email copywriting best practices
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Lead collection methods and tools
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Email list management and segmentation
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Email automation workflows
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Email analytics and optimization
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AI tools for email writing and optimization
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Hands-on: Creating an email sequence
Session 27: Google Ads Foundations
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Introduction to Google Ads ecosystem
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Google Ads vs. Facebook Ads comparison
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Understanding SEM (Search Engine Marketing)
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Google Ads account structure
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Campaign types overview:
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Google Ads interface navigation
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Keyword selection for Google Ads
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Match types (Broad, Phrase, Exact, Negative)
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Quality Score and Ad Rank
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Setting up your first Google Ads account
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Hands-on: Account setup and navigation
Session 28: Google Search & Display Campaigns
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Creating effective Search campaigns
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Writing compelling ad copy for Google Search
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Ad extensions and their impact
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Conversion tracking setup
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Display campaign creation and targeting
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Responsive display ads
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Remarketing with Google Display Network
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Budget management and bidding strategies
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Google Ads optimization techniques
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Using Google Ads Editor
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AI tools for Google Ads optimization
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Hands-on: Creating Search and Display campaigns
Session 29: Website Optimization & Launch
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Pre-launch website checklist
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Mobile responsiveness testing tools
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Website speed optimization techniques:
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Advanced on-page SEO implementation
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Google Analytics 4 advanced setup
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Google Search Console advanced features
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Setting up conversion goals and events
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Website security implementation:
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Domain connection and DNS settings
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Going live checklist
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Hands-on: Launching a website
Session 30: Website Maintenance & Performance
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Regular WordPress maintenance schedule
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WordPress core, theme, and plugin updates
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Database optimization techniques
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Common WordPress errors and fixes:
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Website backup strategies and restoration
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Performance monitoring tools
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Speed testing and optimization
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Security monitoring and hardening
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Basic troubleshooting methodology
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Website uptime monitoring
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Hands-on: Maintenance and troubleshooting exercises
Session 31: Freelancing Platforms Mastery
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Overview of freelancing opportunities in digital marketing
Session 32: Upwork platform mastery
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Profile setup and approval
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Writing winning proposals
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Job search strategies
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Building client relationships
Session 33: Fiverr platform deep dive
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Profile creation and optimization
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Gig creation strategies
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Pricing your services
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Fiverr ranking factors
Session 34: Freelancer.com overview
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Hands-on: Creating profiles on freelancer.com
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Portfolio building for digital marketers
Session 35: Self-Branding & Professional Communication
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Personal branding fundamentals for digital marketers
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Creating your unique value proposition
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Building your online presence
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LinkedIn optimization for job search
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Professionalism in digital communication
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Negotiation techniques
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Building long-term client relationships
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Career paths in digital marketing
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Continuing education and staying updated
Session 36: Resume and portfolio development
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